Use only 200 characters in your Meta description
Ø Write your Meta description between 150 and 200 characters.
Ø Search engines may truncate Meta description contain more than 200 characters.
Use all keywords in Meta description.
Ø Use all your keywords in your Meta description tags.
Ø Targeted keywords must be present at the start of the Description content.
Ø If possible, write your first keyword as close to front of your description (within 5 words of your description).
Ø Use relevant keywords but keep the sentences meaningful.
Ø Use keyword combinations rather than pure repetition.
Ø Do not insert unnecessary keywords.
Ø Keyword spamming can get your website penalized.
Meta description in one line
Ø Put your Meta description tag in one line in your code.
Ø Some search engine leave off the second line of the Meta description.
Ø Think what people would search for and then decide the description.
Ø Write unique Meta descriptions for every page.
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